was perusing this article in slate about a book and a company i hadn't heard of previously. the internet company is called 37signals and their manifesto/guidebook for starting a web endeavor is called 'rework'---#4 on the nytimes bestseller list.
the company blog is very interesting [and i think is a wonderful window inside the minds/lives of the employees---it's effective marketing and might represent a new version of company branding]...on this blog is a post about the illustrations [and slogans] in 'rework'. i love 'em. see them here on their flickr photo page. i'm a sucker for things like this, having been a fellow dot-com sloganeer myself!
the slogans, and hopefully the book, break through some of the inherited [from the corporate world] myths about work and, more specifically, about starting your own business: that you must give up your life, that you need to contract out, that you need to delegate, that you must not sleep, that you must throw money at problems, that you must fire people when the economy slows, that you must continually grow, that you need to obsess about your competition, etc....37 signals have been a profitable and long-lasting [10 years] web company where thousands of others [including the one i used to work for] now only belong to the web wayback machine---so, they must be doing something right.
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