technology/marketing has spoiled us for choice...figuratively, by, of course, offering us stunning, numbing numbers of slight variations on a theme...just try buying shampoo at your ubiquitous, local cvs. unfortunately, politics suffers from the exact opposite problem! i wish it would catch up to market economics already....yes, power relies on concentration, not dispersion...
as our attention is dispersed, so is our power....
spoiling our choice, literally, too, suits the purposes of business perfectly! by blasting us with the said options, companies can make us worse and worse at making decisions...and making the wrong decision we have to buy another proposed solution to our created problem, i.e. a product...a product always stands by, ready to rid us of our problems...
why do we seem to have so many problems? well, to borrow from my favorite adulterer of fat, ugly women: it's the economy, stupid! problems keep us trying to buy our way out of them. repeat like a gang of four lyric.
elsewhere, across the corpus collosum, i can picture an evolved future where ever-youthful, gorgeous, pale and pasty, hyper-rational beings can parse stacks of bifurcating charts of options with cpu-ease...i can picture it....but would i want to photoshop myself and/or loved-ones into this pixel-perfect picture?
why does the mechanism of choice and discrimination/discernment not seem like a muscle; that the more one 'flexes' it in a healthy manner, the stronger it gets? perhaps, the hinging, operative word is 'healthy'?! that market forces are ripping our muscles of decision-making, rendering them weaker...what would a decision gym be like? [minus the lab rats]
moral relativism wriggles in the back door to this discussion and ominously laughs, 'how do you know what's right when evil and good depend on your perspective?' let's just choose the cheepest bottle of shampoo and get the hell out of the store....
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